Madewell Capsule Collection
Bowery Hotel Terrace
NY Fashion week 2010
Come in close for a little lesson.....Allow me to introduce you to Alexa Chung. For those unaware she is an English Tele (in my fake English accent) personality and one of America's "It Girls." As a young girl she graced the pages of Elle as a model and moved on Fashionista, TV personality and now Collaborative Designer for J.Crew's sibling line "Madewell."
Madewell’s “vision is kind of the same as mine. They like laid back styles, they like kind of relaxed clothes — classic, timeless things. So when they asked to collaborate, it was a perfect fit,” Alexa reports to the Wall Street Journal blog
While she is not sure if this collab will continue into seasons to come, she does admit the design process is very egotistical. "Everyone around is dressed like me"
We over at Candy Coat Me....give it two thumbs up. (But of course we do, we moved our lunch break so that we would be able to catch Alexa's MTV show!)
The line appears to be the perfect mix of the school girl next door meets, the artsy girl in yearbook...its very New York.
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